Low-carbon life is the theme that people have been advocating for a long time, and water-based coatings meet the requirements of the public. They are popular in the market with green, environmentally friendly and healthy. Water-based coating is a common topic. Based on the increasing demands of consumers on health and environmental protection, water-based coatings have become the hottest topic in recent years, and domestic paint companies have fought "water-based" battles, striving to occupy market share. Water-based wood lacquer products are developing well in China. With the promotion of some paint companies, they have frequently appeared in the building materials city in recent years. However, after market verification, water-based wood lacquer did not have an advantage in sales due to its own defects, but failed. What is the reason? How can we achieve water-based paint, and what problems do we face in the process of water-based paint? Difficulties can be seen in several ways: One is: policies and regulations. The regulations of the coatings industry implemented in China have limited reflection on the concept of environmental protection, and some of the regulations currently implemented are outdated. In the past two years, the Chinese government is also actively taking measures to revise and perfect the outdated standards. GB18583-2008 “Limit of harmful substances in adhesives for interior decoration materials†implemented on September 1, 2009, and implemented on October 1, 2008 GB18582-2008 "Limit of Harmful Substances in Interior Wall Coatings for Interior Decoration Materials" and GB18581-2008 "Limit of Harmful Substances in Solvent Wood Coatings for Interior Decoration Materials" in the process of approval are all active efforts made by China in the standard work Performance. The second is: technological innovation China's coating companies are relatively small in scale, and there is still a big gap between the mastery of water-based technology and large companies or foreign coating companies. With the increasing demands of consumers on the environmental protection of coatings, domestic large and medium-sized companies are now investing in strength. Improve research and development capabilities and actively integrate with high technology. The third is: application development The construction technology of oily wood lacquer in China is already very mature. Because the various properties of oily wood lacquer have been deeply ingrained in people's hearts, compared with some imperfect performance of water-based paint, people still choose oily wood lacquer as the first choice for construction. Fourth: consumer awareness Although China has become the second largest paint production country, the per capita usage is still very low. Consumers do not understand the performance of water-based paints. During the decoration process, it is more to follow the advice of painters and choose paint products for painting. . At the same time, due to the relatively small scale of China's paint companies, they do not have the investment capacity to popularize and promote products, which also leads to the lack of promotion of water-based paint and cannot face consumers. How to achieve water-based paint? How to promote? It is an inevitable trend for industrial and social development that water-based coatings replace solvent-based coatings. Of course, this kind of replacement is not an overnight thing, and it requires the unremitting efforts and promotion of paint workers all over the world. In the long process, all links must face great challenges. Product development, product promotion, and product construction require a change in the attitude of the crowd at all stages, a change in the formula, a change in the equipment, a change in the construction process, etc. The difference between the entire water-based paint industry chain and oil-based paints requires comprehensive consideration by paint companies. Water-based paint is not a one-time thing, it needs to go through a long-term development process, be familiar with consumers and finally accepted. Waterborne paint promotion is very important Coatings need to imperceptibly penetrate the water-based paint to consumers for health and environmental protection, and drive the operation of the entire industry chain. Using different promotion methods, let consumers really understand the meaning of water-based paint, in order to shorten the gap between China's coating industry and the world's advanced countries, so that consumers feel the real "health, environmental protection, safety." The main theme of the 13-member water-based platform is an organization dedicated to promoting water-based technologies and products in China. Stable technology + publicity and promotion, two-pronged approach, the road of water-based paint can only see the light after experiencing ups and downs.
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In fact, the Chinese market has been exposed to the term water-based for many years. Since 1996, German Dufangqi entered the Chinese market, marking the end of China's history of no water-based paint. By 2009, water-based paint has experienced its 13th year of development in China. Although water-based paint has developed in China in recent years, the actual development speed of water-based paint in the Chinese market is still very slow.