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The 105th China Import and Export Fair (referred to as the Spring Fair) was held in Guangzhou Pazhou Convention and Exhibition Center from April 15 to May 7 this year. It was held in three phases, with a total of 55,885 standard booths, an increase of 265 from the previous session. The total exhibition area is 1.125 million square meters. In terms of exhibitors, there were 22,104 domestic and foreign companies exhibiting this year, a decrease of 237 compared with the previous session.
As the main category that accounts for nearly 60% of China's total exports, mechanical and electrical products have experienced a serious decline in exports in the first quarter of this year. In this year's Canton Fair, transactions remained sluggish. According to statistics, in the first phase of transactions, consumer electronics fell 35.4%, machinery and equipment fell 28.9%, hardware tools fell 28%, lighting products fell 19.3%, electrical and electronic products fell 14.3%, household appliances fell 12.1%. In addition, construction and decoration materials transactions fell by 28.1%, and transportation transactions also fell by 15.6%. The only contrarian growth was in sanitary equipment, with a slight increase in turnover of 0.7%.
According to exhibitors, in this year's Canton Fair, both the first and second phases, European and American merchants are further reduced than the Canton Fair in October last year, but some emerging markets, such as South America, North Africa and other regions, have increased. The head of Chigo Air Conditioning said that the number of guests from North Africa has soared, making their sales in the region nearly double the original plan.
However, the financial crisis has also caused a marked differentiation in emerging markets. Russia, which has grown rapidly in the past two years, has suffered a sharp depreciation of more than 50% in this year. There are very few Russian merchants in this year's Canton Fair. The first phase of Russian purchases is higher. The session fell sharply by 42.6%. At the same time, the Brazilian and Middle Eastern markets, which were also growing rapidly, also lost 35.1% and 7.3% in the first phase. The procurement highlights of this year's Canton Fair came from Argentina, India and ASEAN. The first phase of purchases increased by 16.6%, 9.7% and 4.5% respectively.
The first phase of buyers only slightly decreased by 5.4%, but the export volume dropped by 20%, indicating that the purchase volume of the Canton Fair merchants continued to shrink. One of the reasons is that buyers and sellers are more cautious in the financial crisis. They only make short orders and small orders. In the past, the long orders of three months or more have almost disappeared, resulting in a more fragmented transaction and a delivery date. The most important competitiveness indicators outside. On the other hand, despite the weak demand in Europe, Japan and the United States, it is still the main area of ​​transactions. The volume of each order in these traditional markets is quite large. This year, due to the significant reduction of European and American merchants, the large orders lost are not in emerging countries. Small orders can make up for it. According to the statistics of the General Assembly, the purchase volume of the first four traditional markets of the EU, Japan, Australia and the United States decreased by 38.6%, 36.5%, 11.2% and 4.9% respectively.
The price of this year's Canton Fair is generally 5 to 10% lower than the previous session. Exhibitors said that the main reason for the price decline was the decline in the cost of energy and raw materials, which did not involve a substantial price cut, and there was no price war between exporters. What the exporter is most worried about is that the goods have been shipped to the other port, the buyer has closed down or suddenly announced the cancellation of the transaction. This kind of thing has happened frequently since the end of last year. The exporters are currently quite helpless, except for the increase of the deposit as much as possible. Strong exporters are also turning to export credit insurance, but because of the low premiums, many small businesses are discouraged. In order to avoid the risk of collection, the exporters of this year's Canton Fair should respond quickly, within a few days or within one or two weeks after the order, to reduce the capital due to the turnover of goods; Be cautious, prefer not to make orders that are not profitable or risky.
The "renminbi settlement", which was expected to become a hot topic, was unexpectedly treated coldly in this year's Canton Fair. There were almost no exhibitors in the exhibition hall to quote in RMB or assisted quotes. Many exhibitors expressed optimism about the central government's current efforts to promote RMB settlement. However, they generally believe that it is not easy to require overseas merchants to accept them in the short term. Therefore, in the current situation of sluggish external demand, the general attitude of exhibitors is to cater to buyers as much as possible. Willingness to avoid extra-budgets.
For the first time, the Canton Fair held the "China Export Commodities and Hong Kong-funded Enterprises Domestic Products Matchmaking Symposium", and made a day in the second and third phases, including more than 200 large-scale shopping malls, large supermarket chains and wholesale agents in the Mainland. It has docked and negotiated with more than 700 export enterprises from the Mainland and Hong Kong. The products include daily consumer goods, home decorations, textiles and garments, footwear, office bags, leisure products, food and local products. However, most mainland exhibitors in the Canton Fair still have a wait-and-see attitude towards domestic sales. Most of them still bury their export business. Even if they participate in the fair, they will leave early and only leave their faces. Instead, the HKTDC will organize 101 Hong Kong funds. The company's attitude is positive. Due to the full preparation, many Hong Kong businessmen have found the ideal mainland agent in the first meeting.
The fair will reflect the most urgent need for internal and foreign trade docking, and it will still be a business culture docking. Export enterprises generally reflect that the shopping malls and supermarkets in the Mainland have high requirements for brands, many pipeline charging projects, large capital occupation, and serious counterfeiting. Mainland buyers hope that enterprises that export to domestic sales can be more in line with the business habits of the Mainland and bravely bear market risks. At the same time, they should not neglect domestic sales because of the small amount of purchases by individual units in the Mainland, and they must see that the total domestic market is large.
Jiang Zengwei, deputy minister of the Ministry of Commerce, said that in addition to continuing to build a platform for internal and external trade, the company will work to further improve the commercial structure in the Mainland, especially the large-scale wholesalers that are currently the most scarce.
Liu Fuxue, director of the Trade Promotion Division of the Foreign Trade Department of the Ministry of Commerce and deputy director of the Canton Fair Business Office, pointed out that the matchmaking fair held by the Canton Fair only provides an opportunity for the two sides to meet and exchange. It is necessary to see the results and whether the two sides still believe that the communication is not smooth. At present, the Ministry of Commerce is studying the establishment of a larger domestic and foreign trade docking platform outside the Canton Fair.
Gu Guojian, secretary-general of the China Supermarket Joint Purchase and Trading Joint Conference, said that in order to connect with export enterprises, some large supermarket chains in the Mainland have jointly promised not to accept product entry fees, cash buyouts, non-returns, etc. Currently, these companies are planning to target export enterprises. , holding a joint procurement conference.
Canton Fair's low-end hardware tools orders fell 28%
The financial tsunami has not yet bottomed out. This year's China Import and Export Fair (referred to as the Canton Fair) has become the most important export trade target for the business community. Judging from the situation of buyers entering the exhibition, the overseas buyers who arrived in the first phase of the Canton Fair fell 5.4% from the first issue of the Canton Fair in October last year, and the export turnover dropped by 20.8%. As for the second period, although the purchaser increased slightly by 0.3%, the turnover still fell by 14.9%. Exhibitors generally said that the situation was better than expected, but the spokesman of the Canton Fair, Mu Xinhai, said: From the transaction situation of the Canton Fair, China's exports will still be running at a low level in the short term.