It is imperative for the ceramics industry to enter the mobile era

“The experience of many people in the future for the first time surfing the Internet is not via personal computers but mobile phones.” This is the father of the Internet – Wensoff’s prediction of the mobile Internet’s activism. Many large enterprises have diversified their operations, and some SMEs have adjusted their product mix, increased product value added, and conducted differentiated competition. Gao Zhiqiang, an expert in the ceramics industry in China, is also very concerned about the future development of the 3G platform. He wants to create a professional platform for the ceramics industry and realize the transition path for the Chinese ceramics industry in the era of mobile Internet.

Gao Zhiqiang stated that China is a world leader in the production of ceramics, whether it is ceramics for daily use, or art ceramics, or architectural and sanitary ceramics. Despite the ups and downs over these years, especially the impact of the global financial crisis, its production scale It has been ranked first in the world for many years. In the short term, although the domestic and global economic variables still exist, the momentum of maintaining a relatively stable development of China's ceramic industry is still worth the wait.

In today's world, when it comes to brand competition, China's ceramic industry's market competition is mainly represented by competition among brands. Therefore, companies must enhance brand awareness, closely integrate with the company's reality, formulate a brand development strategy, establish goals for different stages of planning and feasibility of implementation steps, do a good job of brand cultivation, striving for a ceramic brand. Enterprises should regard improving the quality of products as the foundation of brand development and the life of the enterprise, as the survival and development of the enterprise, and the objective of setting up the enterprise, so that the enterprise is in an invincible position in the competition.

At this time, the traditional ceramic industry will be moved to online development, and the realization of a comprehensive marketing model under the online and offline will inevitably have a breakthrough in the future development of the ceramic industry. The appearance of the ceramic platform will also lead the entire ceramic industry into the era of e-commerce and also has a unique brand advantage, providing a new way for the strong development of China's ceramic industry, based on the accumulation of a strong brand, the success of this platform is inevitable Water will become a success. With the standardized and more mature information platform construction, it will certainly bring more market opportunities and broad development prospects for the ceramic industry and even the entire traditional industry.

The ever-changing science and technology are also constantly affecting the changes in the business environment. The needs of the Internet are constantly changing. The industry's information exchange model closely follows the pace of the era is the inevitable historical development. Throughout the information age, e-commerce has become increasingly powerful and its development potential is inestimable. The e-commerce path of the Chinese ceramics industry is also imperative. The future development space of the ceramic 3G platform will be even broader and promising. With the continuous deepening of the understanding of e-commerce in the ceramic industry and the continuous development of technology, e-commerce is bound to become the mainstream of the development of China's ceramic industry in the near future.