Chain reaction of the building materials industry

Summer should have been the golden season for real estate-related industries, but the survey found that the real estate downstream market is generally weak, and the business volume of some real estate-related industries such as home improvement, building materials, furniture, and housing intermediaries have turned sharply. Wall insulation companies are affected to varying degrees.

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The building materials market is weak and the promotion drama has been singing

If you want to summarize the current hotspots in the building materials market, it is "promotion, promotion, and promotion!" 3.15 promotions, store promotions, factory promotions, building materials festival promotions ... all kinds of promotional drama from the beginning of the year to the present, "shopping full 3 10,000 yuan to send an LCD TV, "Shopping over 10,000 yuan to participate in free travel lottery", etc., at present, the building materials market to carry out promotional activities abound.

In the first half of the year, sales of most home building materials stores fell by 30% to 40% compared to last year. Even on weekends, there are few customers in many home stores, and the phenomenon of merchants withdrawing cabinets is frequent.

The decline in the sales of home building materials is mainly due to the fact that there are fewer newly delivered houses. Affected by this, the number of houses that need to be renovated is significantly reduced compared to last year, resulting in the business of various building materials such as floors and ceramic tiles in the home building materials industry The amount fell significantly. In particular, the sales volume of high-end home furnishing and building materials has dropped by more than half.

According to a home furnishing seller, the promotion work of building materials and home furnishing stores is no longer limited to simple festivals, but to "make a festival". The president's signing, foreign trade alliances, cultural promotions, and public welfare promotions are in various forms. The reason is that the current situation has reached the point of being deserted without promotion stores.

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Decoration workers enter the "wait for work" mode

At 10 a.m. on July 28th, several decoration workers sat on the roadside and waited in vain for their work. They said that the property market was sluggish, many people did not renovate their new houses, and second-hand houses were not easy to sell. His business was naturally affected. From 7:30 that day until now, only two big white workers have found a living, and the plumbers and electricians have not yet opened.

They chatted or played poker together in groups of three or five. "It used to be people waiting for work, now it's people waiting for work." A Dabai worker surnamed Li introduced that at this time in previous years, they were the busiest when they had to do two or three jobs a day, and they had to be busy until the evening. You can go home at eight or nine. But right now, there is a lot less work, often a day or two to find a single job, and work ends at three or four in the afternoon.

It is understood that although there are fewer living sources, the decoration workers ’fees have not been reduced. Since the decoration is mostly based on the workload, there is no fixed price. For example, the price for a white room is about 300 yuan, and the price of installing a ceiling lamp At around RMB 30, the same asking price is almost the same as last year.

Moving company's price increase profit shrinks

As a moving industry in the downstream industry of the real estate industry, the business volume has also dropped a lot compared with the past. Together with the continuously rising oil prices and worker wages, the cost of moving companies has increased sharply and profits have shrunk. A person in charge of a moving company told reporters that in the past when the property market was hot, the company helped people move an average of six or seven times a day, and now it has two or three orders a day. In the past, most of the employers moved to new houses, but now they mainly rent and move houses. "Last year, moving in the city charged 200 yuan per car, and this year it suddenly rose to 260 yuan. On the one hand, there are fewer living sources, and on the other hand, labor costs have increased. Last year, workers’ wages were 2,200 yuan, and now they have increased to 3,000 yuan. No one is doing nothing. Even though the moving fees have increased, the company's revenue has shrunk. "

According to reports, due to the low investment threshold, low risk, and simple operation of the moving company, even if the general environment is sluggish, there are still people joining the moving company. There are currently 50 or 60 moving companies in the city, more than doubled two years ago.

Editor in charge: GO Jiaju CC

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