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Customized furniture enters the e-commerce market, integrity is the key
A large number of custom furniture companies have emerged as the times require, to provide personalized furniture customization services for Chinese consumers, including the overall wardrobe, the overall bookcase, the walk-in closet, the wall-mounted wardrobe, the overall furniture and other titles are custom-made furniture. category. Custom furniture has also become one of the important development strategies for many furniture manufacturers to promote their products. Custom furniture products combine the advantages of standardized production and individualized design, and their segmentation market has the potential for high growth. Make this cake a market model that many manufacturers are keeping an eye on. Many merchants say that only by adhering to specialized customized services can they win the future custom furniture market. China's wardrobe network believes that the development of the custom furniture industry directly affects the pattern of the traditional home industry. Since 2001, custom furniture has appeared in the Chinese market, and it has been 10 years since its development. During this period, it is no exaggeration to describe the development of custom furniture in China by leaps and bounds. As a new thing, custom furniture has only sold for millions of dollars. Today, it has grown to several hundred million, and it has more than 100 times. The popularity of customized furniture in the market indicates the future development trend of the furniture industry. Personalized and humanized products and services will become popular and will be well received by consumers. Take the Chongqing market as an example: At present, the output value of the custom furniture industry has doubled every year, accounting for 10%-15% of the entire home industry. And this value will inevitably increase sharply in the next few years. At present, more and more custom home manufacturers are optimistic about the benefits of online e-commerce, many furniture companies are striving to get the fresh cake of network marketing. Faced with a variety of online sales models, how do the custom furniture market respond to modern e-commerce models? In fact, the mature foreign e-commerce operation model has given us a good reference. In order to be able to make a difference in the field of e-commerce, the custom furniture industry must achieve the following three points: Integrity management is the key At present, US e-commerce is developing most rapidly on a global scale, and its application fields and scale are far ahead of other countries. 90% of the world's e-commerce sites in the United States, 50% of e-commerce transactions occur in the United States. The e-commerce in the United States is a bottom-up, dominated by corporate self-discipline and market-driven, and the government adopts a model of laissez-faire development. The core of this model is integrity. Furniture is a kind of commodity with high price and large length and long service life. It must be bought before you can choose it, but it can't be touched on the Internet. All information can only be learned from product introduction and customer service introduction. In order to increase sales, the material of the furniture is falsely reported. Therefore, in order to allow more consumers to accept online shopping furniture, online sellers must use the true face to communicate with consumers in the network, to restore the original appearance of furniture, to establish a good brand for themselves with quality service and products. The image, so that more consumers trust. Perfect logistics installation and distribution has always hindered the development of furniture online shopping is the lack of perfect logistics transportation and installation services, furniture is a special commodity, whether it is purchased in the mall or online, transportation is a problem, and most online dealers Without their own logistics system, they are handed over to other logistics companies. Once there is a problem in transportation, the seller and the logistics will shirk each other, and eventually the customer is injured, which also dispels the consumer's interest in online shopping. Therefore, home furnishing enterprises should continue to improve the logistics and after-sales installation system, and enhance consumers' confidence in the quality of online shopping. E-commerce in the furniture industry is still in the incubation period, and the road to growth is tortuous, and there will be many problems in the meantime. How to standardize the business environment, integrate relevant resources, and promote the development of home network business. Become a problem that the entire industry has to explore. Innovative shopping guide mode Some e-commerce websites selling clothing abroad use 3D technology to launch 3D fitting function. After users input gender, measurements, height, weight and other characteristics, 3D effect portraits will appear. Click on the clothes to see. The effect of the upper body of the garment. 3D fitting technology has solved the problem of “trying on†the online sales of shoes and clothing products to a certain extent. Let users get a real experience. And home shopping should also be the first to experience the word, how to through technological innovation, open a new shopping guide model. Let consumers really "see and get it." This has become a difficult problem for furniture companies and online businesses.