Dahong rosewood led the decline in high-end mahogany furniture profit 5%

In recent months, the price of high-end mahogany raw materials represented by Siamese rosewood and lobular rosewood has fallen sharply in the domestic market, with an average drop of 30%-40%. The end of the home store, which is relatively lagging in response, the profit margin of mahogany furniture has also begun to be squeezed. Recently, Dongguan has a professional store of mahogany furniture shouting "0 profit" opening slogan. The industry believes that in addition to the decline of some high-end mahogany categories, the price of ordinary mahogany is not very volatile, the purchase of mahogany furniture should still be done with force, do not blindly chase high. The price of precious wood species fell back to the beginning of last year. “Since May, some of the prices of rosewood raw materials have fallen. The common red rosewood and Burmese rosewood in the Dongguan market have both fallen by more than 20%.” Dongcheng United University Redwood Art Center, which specializes in mahogany furniture Manager Ning Xiaofeng said. Dongguan businessman surnamed Dongguan, who has been engaged in mahogany trade in the Yunnan border for a long time, said that the biggest decline in recent years was from Siamese rosewood from Laos and Cambodia. The top grades fell from more than 400,000 yuan/ton at the beginning of the year to 250,000 yuan to 280,000 yuan. / ton; the same valuable lobular rosewood, the decline is also around 30% -40%, have fallen back to the price level in early 2013. "Famous mahogany fell a lot because the speculation in the previous two years was too fierce, the current economic environment is not good, some speculators are eager to cash out." Mr. Yao said that the current domestic stock of mahogany materials is sufficient, the manufacturers of the scale A certain amount of stock, only a small part of the finished furniture. Therefore, in the short term, the price of precious mahogany raw materials is unlikely to rise. Mr. Yao particularly emphasized that the current redwoods with large declines are mainly rich varieties such as Siamese rosewood and lobular rosewood, and ordinary rosewood has only declined slightly. The profit of mahogany furniture has shrunk by 5%-8%. Ning Xiaofeng said that in the furniture industry, the price of upstream raw materials generally fluctuates, and it will take three to four months to reach the end market. The price decline of this round of raw materials has gradually appeared in the sales of terminal mahogany products. “The profit margin has shrunk by 5 to 8 percentage points.” “This year, the mahogany market is in a downturn, and it is wise to reduce the price of finished products and reduce the profit margin.” Ms. Xiao, the head of the private new Chinese-style mahogany furniture brand “Yangtang”, said that she chose to associate her private business with the “warehouse-based meager profit” model. Due to the fact that the materials used in the “Yangtang” were mainly Burmese rosewood, due to the impact of raw materials falling by more than 20%, on the opening day of August 22, the company launched a discount of 7.8 percent off the whole market and some categories of “0 profit” promotions. Activate the consumption demand of mahogany furniture for middle and high-end people.” Mr. Yao, a raw material supplier of redwood, analyzed that the price of mahogany raw materials should be at least doubled after being made into furniture. Nowadays, the mahogany furniture sold in various stores is basically the raw materials before the price drop, so the price of finished furniture will definitely not drop much. However, the mahogany furniture of ordinary wood species, in the market background of the precious redwoods such as Siamese rosewood, the price should be lowered to meet the market situation.


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