The number of secondary renovations soared

The regulation of the property market does not have a great impact on the home market. Experts have found that many people now put the emphasis on the renovation of the old house on the second renovation, so the temperature of the secondary renovation market has soared. Experts have found that the price of building materials has also risen.


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Secondary decoration and demand for affordable housing renovation will increase

The frequent introduction of the property market regulation and control policy on the downstream industry home improvement decoration geometry? Yesterday, the furniture brand agents and home improvement companies interviewed by the reporter all stated that the impact of the regulation of the property market on downstream industries generally lags behind. As for long-term expectations, the industry generally believes that the regulation of the property market will lead to a certain degree of improvement in demand for improvement.

Experts remind you that for many homeowners who already own a house, they cannot afford to buy a house again because of the restrictions of the policy. Therefore, the only way to improve the home environment is to renovate or replace or add furniture and building materials. Due to the government's vigorous promotion of the construction of affordable housing, the owners of affordable housing will increase their demand for furniture. Due to the limited funds, they prefer to locate low-end affordable and practical products.

Many home furnishing companies are therefore actively exploring the second-round renovation and the protection of the housing market. In the future, these two parts will have more choices in terms of products and services.

Secondary decoration materials prices soared

Experts found that home building materials brands rose by 5-10%

Many brand owners said that the reasons for the increase in prices are not only the soaring prices of raw materials, but also the rise in shipping costs and high labor costs. In addition, the rent in the stores has been raised. Once new stores are opened, they have to follow up and open new stores, making many companies Profits continue to dilute.

A ceramic brand dealer told reporters that in this wave of price increases, the cost of raw materials produced by manufacturers rose by 5%, freight rates rose by 30%, labor costs rose by 30%, and rents increased by about 10-20%, the most important Or increase the cost of the expansion of the scale of operations, an increase of about 40% -50%. The reporter visited the major home building materials stores and found that a number of home building materials brands are being brewed and prices have risen; prices of chemical raw materials led to the soaring prices of paints, paints and plates; cabinets, ceramic prices are basically raised by about 10%.

Public brand online sales

In 2010, the successful e-commerce operation of home furniture companies such as Qumei Furniture and TATA Wooden Doors allowed home brands that had been stuck to traditional sales channels to see the power of the Internet. The opening of the Taobao vertical home platform also attracted the floor of the icon and Kohler bathroom. Brands are camped out. In 2011, there will be more brands to test e-commerce, and home product online shopping will also move toward a more mature and standardized direction. However, while enjoying low prices, consumers still need to be clear-headed to prevent them from falling into online shopping traps.

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