Leonardo da Vinci

CCTV exposed Da Vinci fraudulent Guangzhou store "original import" has not changed the insider to reveal the hidden rules of foreign vest

A single bed is more than 100,000 yuan, and a sofa is more than 300,000 yuan. Yesterday's CCTV "Weekly Quality Report" program exposure: The high-end furniture brand Leonardo Da Vinci sold high-priced Kabritti furniture, which is not 100% made in Italy as claimed, but processed in a furniture company in Dongguan; The raw materials used are not Italian precious wood, but polymer resin materials, large core boards and density boards. After testing, some Da Vinci furniture purchased by consumers were even judged as substandard products.

Nanfang Daily reporter visited the only Da Vinci store in Guangzhou. There are still many customers choosing furniture, and the exposed furniture products are also on sale.

Encountered  high price furniture problems

According to CCTV reports, Ms. Tang in Beijing spent more than 2.8 million yuan to purchase more than 40 pieces of furniture from the Da Vinci boutique, including a sofa set worth more than 300,000 yuan. When these expensive furniture enter the house, they emit a strong pungent smell. And the 1.5-meter single bed she bought for more than 100,000 yuan was actually only 1.2 meters. As a result, Ms. Tang questioned the identity of these furniture's Italian imports.

Zhao Ying, the manager of the Da Vinci store in Beijing, has repeatedly assured that 100% of the Cabretti furniture sold here is made in Italy. The material used for the beautiful carvings on the furniture is a precious wood called aspen thorn root, which is only Italy Only in a remote town. Since then, CCTV reporters have visited Da Vinci furniture stores in Shanghai, Chongqing, Chengdu and Shenzhen, and the results are the same as those in Beijing. The reporter also found that Da Vinci's furniture import procedures are complete and no flaws have been found.

Found  Made in Italy by Dongguan Furniture

According to the address provided by the salesperson, the CCTV reporter found the Caprietti company in the Italian town of Cantu. The person in charge of the company said that they did have a cooperative relationship with Da Vinci, but the carvings on the furniture they produced were not carved in solid wood, but made of a special resin material. This is clearly different from Da Vinci's statement.

After a half-year field visit, CCTV reporters discovered that the original Caprietti furniture, which was claimed to be 100% produced in Italy, was actually produced by Changfeng Furniture Co., Ltd. in Dongguan. Peng Jie, general manager of Changfeng Furniture Co., admitted that the Kabritti furniture sold by Da Vinci was produced by their company, and he also showed the electronic receipt paid by Shenzhen Da Vinci. The double bed sold in the Da Vinci store for more than 300,000 yuan only costs about 30,000 yuan in their company.

During the investigation, the reporter discovered that the raw material used by Changfeng Company for the furniture produced by Da Vinci was not a precious Italian wood at all, but a polymer resin material, a large core board and density board. As soon as you walk into the workshop, you can smell the pungent smell of these chemicals.

The person in charge of Changfeng Company said that their production was carried out in full accordance with the requirements of Da Vinci, and the person in charge of Da Vinci specifically required that when furniture is produced, "where there is no solid wood, no solid wood" and "no hand carving", "You can adopt the method of inversion."

Peng Jie said that they have been producing furniture for Da Vinci since 2006, and now the three series of brands are Caprietti, Hollywood, Riva, and Da Vinci. The annual transaction volume is about 50 million yuan. .

Uncover the secret   go abroad and import to obtain high prices

A CCTV reporter found that Da Vinci was painstakingly trying to cover up the fact that they bought furniture from Changfeng Company. They kept the transaction process of both parties strictly confidential. The two parties also set up special telephones and faxes, and appointed special personnel to communicate and contact. . Da Vinci's "prepayment account" to Changfeng Company shows that Da Vinci claims that it purchased small parts such as cloth boards and racks from Changfeng Company instead of furniture. The person in charge of Changfeng said that in fact, Da Vinci bought furniture, but he dared not write it on the account, mainly because he was afraid to expose the truth of the domestic manufacturing of the so-called "foreign brand" high-priced furniture they sell.

Peng Jie revealed that Da Vinci shipped these furniture from the Shenzhen port to Italy, and then shipped back to Shanghai from Italy, and then entered the port from Shanghai and returned to China. These furniture had a full set of import procedures, and became a Da Vinci company. Said 100% Italian original "international super brand" furniture.

Response  may be framed by peers

According to the official website of Da Vinci, Da Vinci Home Furnishing Co., Ltd. was established in Shanghai in 2000. Now it has become the largest and highest-grade furniture agency company in Asia. The home sales agency includes Capri, Jumbo, Hollywood, More than 100 brands such as Armani, Versace, Fendi and Lamborghini are all "international super brands" in furniture.

At 14:10 yesterday, a reporter called Da Vinci ’s customer service phone to ask. A female staff member from the Da Vinci ’s sales department said immediately: “The report has not been completely confirmed to be true, it may be framed by peers; The department has just come to us to investigate, and the company will come down to hold a press conference and collect evidence to fight the lawsuit. "

Subsequently, the reporter went to the only Da Vinci furniture store in Guangzhou, located at No. 1 Tianhe North Road. The sales lady told reporters that all the furniture in the store was imported and sold by them as agents; Kabritti furniture came from Italy and used very high-quality solid wood. The reporter noticed that the furniture in the store was selling at an astonishing price, especially for the Cabretti brand home. The price of a sofa set was as high as nearly 300,000 yuan, and the "post-discount price" of a wooden coffee table was more than 100,000 yuan.

When the reporter asked about imported furniture from brands like "Hollywood", she said that: The furniture was originally placed on the third floor, but the third floor is being renovated, and there is no way to see it now.

Experts  turn around and become foreign manufacturing

Yesterday, Wang Zhiming, general manager of Guangzhou Jianmei Modern Furniture, pointed out that there are indeed domestic products under the banner of "foreign brand", which are actually made in China. Some are foreign registered brands, but they are produced in China; some are made in China. When a foreign country "turns around" it becomes "made abroad"; or some of it is imported furniture, some is domestically produced furniture, and the two kinds of furniture are sold together.

How to identify these counterfeit foreign furniture? Wang Zhiming suggested that you should check the customs declaration, container invoice, packing list, and ocean bill of lading. The four-way joint verification is whether it is a real imported brand; in addition, you can ask for a certificate of origin, but if it belongs to the domestic manufacturing "gold-plated" and then returned to domestic sales Even if you ask for a certificate of origin, it is useless. It is difficult to tell whether it is 100% imported.

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