Carry forward the mahogany culture and build a brand event

2014 China (Zhongshan) Redwood Furniture Culture Expo

Cum grand opening of the 12th China Redwood Classical Furniture Exhibition

 

From March 15th to 19th, 2014, the 2014 China (Zhongshan) Redwood Furniture Culture Expo and the 12th China Redwood Classical Furniture Fair were grandly held in Zhongshan, the hometown of great men.

The event was hosted by China Forest Products Industry Association, undertook by Zhongshan City Redwood Furniture Industry Association, Shenzhen Asia-Pacific Media Co., Ltd., Zhongshan City Economic and Information Bureau, Zhongshan City Culture, Radio, Television, Press and Publication Bureau, Zhongshan City Dayong Town People ’s Government, Zhongshan City People's Government of Sanxiang Town, People's Government of Shaxi Town, Zhongshan City, Redwood Chamber of Commerce in Guangdong Province, Furniture Chamber of Commerce in Zhongshan City, etc. fully support.

The exhibition site is located in Zhongshan Expo Center, with an exhibition area of ​​16,500 square meters, attracting more than 160 well-known mahogany furniture companies from all over the country to participate in the exhibition. It is the largest in scale, large in number of enterprises, complete in genres and wide in coverage. This exhibition takes the mahogany culture as the main line, highlights the theme of integrity management, and will show the highest level of mahogany furniture and the unique charm of the new Chinese-style mahogany culture and the neo-classical mahogany culture. After more than ten years of accumulation, the exhibition has gradually become a bright business card for the national furniture industry.

 

■ New concept——Cultural leadership

The first introduction of the wood carving display in Yizhou, Chaozhou

In 2012, under the guidance of the “global Zhongshan” advocated by the Secretary of the Municipal Party Committee and the Director of the Standing Committee of the Municipal People ’s Congress Xue Xiaofeng and the idea of ​​accelerating the economic transformation of the administrative region into the economic zone, the China (Dayong) Redwood Furniture Fair was upgraded to China (Zhongshan) Redwood The Furniture Culture Expo (hereinafter referred to as the "Red Fair"), through resource integration and complementary advantages, strives to create the "Zhongshan Brand" of the rosewood furniture industry in Zhongshan City, and build a more professional and authoritative exchange platform for the Redwood Furniture Expo.

After the foreshadowing of the previous two exhibitions, the Red Expo has already gained a certain popularity and appeal in the industry. According to the organizer, the total exhibition area of ​​this fair is 16,500 square meters, including 57 special booths and 110 standard booths, from Zhongshan, Fujian, Zhejiang, Shanghai, Beijing, Jiangxi, Guangxi, Hainan, Shandong, Jiangmen, etc. More than 160 companies from all over the world participated in the exhibition. According to statistics, out-of-city exhibitors account for about 60%, and there are 12 exhibitors for the first time. For two consecutive years, the number of exhibitors from outside the city exceeded the number of exhibitors from Zhongshan, demonstrating the nationwide influence of the exhibition. This year's Red Expo also introduced the wood carving display of Chaozhou Yixi for the first time. The exhibition content is more abundant and becomes a real cultural event.

It can be said that the Red Fair has become a "new fulcrum" to drive the development of the mahogany furniture industry, a "new engine" to promote the transformation and upgrading of the mahogany furniture industry, and a "new platform" for the cooperation and exchange between the Zhongshan mahogany furniture industry and the outside world.

 

â–  New theme-integrity and compliance

"Zhongshan City Redwood Furniture Industry Integrity Convention" released

Unlike previous years, "integrity" has become an important theme throughout this Red Fair. At the opening ceremony, "Zhongshan City Redwood Furniture Industry Integrity Convention" will be released. The convention was initiated by 15 companies including Zhongshan Hongfa Furniture Co., Ltd., Zhongyong Dayongxuan Xinlongxuan Classical Furniture Factory, Zhongshan Hongguxuan Furniture Co., Ltd., and Zhongshan Dongcheng Furniture Co., Ltd.

"Zhongshan City Redwood Furniture Industry Integrity Convention" is to promote the sustainable development of Zhongshan Redwood Furniture Industry, protect the overall interests of the industry, regulate industry operations and orderly competition, and abide by the basic principles of "fair competition, integrity and compliance, standard self-discipline, and common development" Established integrity convention. Zhongshan City Economic and Information Technology Bureau, Zhongshan City Administration for Industry and Commerce, and Zhongshan Civil Affairs Bureau are the business guidance units, and Zhongshan City Redwood Furniture Industry Association is the management agency, responsible for the formulation and revision of the convention, and organize the implementation.

At the opening ceremony, there will be a ceremony for the issuance of two stamps, "Redwood · Zhongshan", "New Classical Redwood Furniture", and "Protection of Consumer Rights". "Redwood · Zhongshan" is sponsored by the government of Dayong Township and sponsored by Zhongshan City Redwood Furniture Association. It is an important publication for Zhongshan Redwood Furniture Industry to spread the voice of industry and enterprises. "New Classical Mahogany Furniture" was initiated and planned by Zhongshan Dongcheng Furniture Co., Ltd. and compiled by teachers and experts of South China Agricultural University. It is another model of cooperation between enterprises and universities, and it is also an initiative for enterprises to participate in the revival of traditional Chinese culture and spread redwood. Conscious behavior of culture. The "Protect Consumer Rights" stamp issued by China Post is the first set of stamps issued in China's history to protect consumer rights and have unique collection value.

â–  New power-transformation and upgrading

Dayong Town has become the city's industrial transformation and upgrading pilot

This year's Red Fair is still an exhibition held after Dayong Town became a pilot town for the transformation and upgrading of professional towns in the city, which is even more significant. Last year, the "Outline of Dayong Town Industrial Transformation and Upgrading Development Plan (2013-2020)" led by the Zhongshan Municipal Government was formally promulgated and implemented, and the unprecedented historical opportunity for the upgrade and development of the rosewood furniture industry in Zhongshan City.

Dayong Town is the only redwood furniture industrial cluster in the country that has three national plaques, namely "China Redwood Industry Capital", "China Redwood Carving Art Town", and "China Redwood Furniture Production Town". On March 10 this year, it was jointly recognized as "China Redwood Industrial Cluster Town" by China Forestry Industry Federation and China Forest Products Industry Association. This year, the Zhongshan Redwood Furniture Industrial Cluster led by Dayong Town actively seeks a new development engine and strategic platform, and urges Redwood Furniture to transform from resource dependence to innovation-driven, cultural leadership and brand-led transformation. Several major contracted projects of this Red Expo will accelerate the transformation and upgrading of the redwood industry.

China (Dayong) Redwood Cultural Expo City, which is the leader of Dayong Town, with a total construction area of ​​800,000 square meters and a total investment of 4.8 billion yuan , Shouldering the historical task of displaying Chinese culture. On the 15th, Chen Peichen, a master of Chinese arts and crafts in Chaozhou Yixi wood carving, Yang Changhuai, a master of Chinese painting in the China National Academy of Painting, and Guangdong Guolin Agarwood Academy of Science officially signed to enter the Red Bo City. Chen Peichen, the master of Chinese arts and crafts, is the most famous national arts and crafts master of Yixi in Chaozhou. He is also the representative of the first batch of Chaozhou wood carving projects determined by the Ministry of Culture. His masterpiece "Lingnan Jiaguo" double-sided engraving even entered the Great Hall of the People in Beijing. Mr. Yang Changhuai is a national first-class artist. He is good at the creation of Chinese landscape paintings. His representative works include "Cut the River to Make God's Blessing", "Yijiang Chunshuilai", "Dongxiang Style" and so on. His works are highly sought after by collectors at home and abroad. Guangdong Provincial Guolin Agarwood Scientific Research Institute is a high-level research institute specializing in the restoration, protection and utilization of soil agarwood and the promotion and exchange of agarwood culture. It has a high status in the agarwood industry.

At the opening ceremony, the government of Dayong Township and Yunnan Dingye Group also signed a strategic cooperation framework agreement. The two parties will carry out strategic cooperation, and through the resource advantages of Yunnan Dingye Group in the field of tourism real estate, jointly build Dayong into a modern cultural tourism town with cultural flavor, cultural style and cultural outlook, and actively promote the upgrade and development of Dayong Town.

At the opening ceremony, the signing ceremony of the China Redwood Furniture Engineering Technology Research Institute was also held. The research institute was built by the China Furniture Association and the Dayong Town Government and undertaken by Zhongshan Taixing Furniture Co., Ltd. , Promote the transformation and upgrading of the mahogany furniture industry and healthy and sustainable development.

On the afternoon of the 15th, there were a variety of activities in the branch venues and enterprises. At the Hongbo City branch of Dayong Town, the rare treasure exhibition of the Hongbo City, the investment signing ceremony of the Hongbo City project, and the launching ceremony of the Hongbo City Qilou Street Global Design Competition will be held. In Zhongshan Dongcheng Furniture Co., Ltd., the opening ceremony of Guangdong Dongcheng Redwood Furniture Research Institute and the book-giving ceremony of "New Classical Redwood Furniture" will be held.

The organizer believes that the five-day mahogany expo will definitely promote the brand influence of mahogany furniture "Zhongshan Brand" and "mahogany furniture to Zhongshan" to the whole country, thus promoting the sustainable development of Zhongshan traditional furniture industry cluster .

Hydrazine Hydrate 55%

Hydrazine Hydrate Cas,Hydrazine Hydrate 55% Cas 10217-52-4,Hydrazine Hydrate 55%,Cas No. 10217-52-4

Yibin Tianyuan Group , https://www.ybtyco.com