Dragon Boat Festival Report: Zongzi is not cheap this year, early tasting price rises by 20%

The Dragon Boat Festival has not yet arrived. The war in the dumplings market has already begun. Compared with previous years, this year's dumplings are more expensive and novel. Yesterday, the editor of the food business network also saw it in the supermarket. In addition to the ordinary bulk and bags, there are also gift boxes that are very suitable for gifting relatives and friends. There are so many patterns.

Affected by the raw materials, the price of dumplings has also increased this year, which has increased by about one to 20% compared with previous years. "The prices of dumplings have risen too fast in the past two years," a citizen said. The price of meat dumplings is only about 2.5 yuan, more than 3 yuan this year. According to industry insiders, after the price of rice dumplings increased by nearly 20% last year, the price of rice dumplings increased by another 20% this year. According to analysis, the continuous increase in the price of dumplings is mainly due to the increase in costs. Among them, raw materials such as glutinous rice, sugar and bean paste, as well as logistics, labor and other costs have risen by 25% to 30% this year. In response to the rising cost of dumplings, there are two major trends in the local dumpling market this year: some merchants push high-end gift boxes along the "gift route"; some merchants do not raise prices and follow the "affordable route".

The staff responsible for the sale of dumplings in the supermarket said that the price of dumplings from Wufangzhai, Wuweihe and other brands has increased by about 20% this year, but the price of the dumplings in these brands is only 59 yuan, 68 yuan, 88 yuan, 118 yuan, 138 yuan Different grades such as Yuan, the only Wufangzhai 100-year-old gift dumpling with a price of more than 200 yuan, have also been reduced to 198 yuan from 228 yuan due to promotion in the past few days. The staff told reporters that of these zongzi gift boxes, the price below 100 yuan is the best selling, sales accounted for 70% or 80% of the gift box zongzi. It is reported that the price of the most expensive dumpling gift box in Guixin Garden this year is only 159 yuan. Relevant staff of the company said that dumplings are not as seasonal as mooncakes. Excessive packaging and high prices are difficult to obtain consumers. Recognition.

The editor of Food Business Network also found that in addition to the traditional flavors of egg yolk, fresh meat, candied dates, and bean paste, many new flavors have also been added this year. For example, in the Nando branch of Adenos, the reporter saw the matcha and mung bean flavors that were common in cakes or moon cakes as dumplings. In addition, there are novel dumplings such as red bean paste and fresh abalone meat. "Wuweihe" launched a Southern Song jade dumpling this year, and the scallops became dumpling stuffing.

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