Paint can tap the potential of the Internet from the brand

Paint can tap the potential of the Internet from the brand

The era is constantly developing, and the traditional mode of coating companies has not been able to make good use of it. In addition, with the popularity of the Internet, the commercialization of paints has become a foregone conclusion. To meet the needs of consumers, paint companies are also on the road to transformation and upgrading. In the information age, companies can make full use of Internet resources to promote the brand.

Coating companies cannot exist without the traditional channels

The Internet subverts commercial channels, and traditional commercial enterprises have been affected. In the past, the paint industry was “channels were king” and sellers and terminals were relatively scarce. Manufacturers must give sufficient incentives to channels to make products competitive and ensure that products can reach consumers smoothly. On the hand. This leads to the channel's profit level can even exceed the manufacturer.

In the Internet era, the channels were simply flattened. The manufacturers supplied electricity directly to the consumers. The e-commerce company then sold the products to consumers, and the price of the products was significantly reduced. At the same time, e-commerce platforms have played the role of traditional channels in the past, and shopping pages have replaced shelves. With the help of search engines, not only is the display space for products no longer scarce, but it also allows consumers to complete purchases more quickly and affordably. This cannot but be said to be a major opportunity for paint companies. However, due to the special nature of the industry, it is doomed that paint companies cannot exist without being separated from traditional channels.

Coating companies can also tap the potential of the Internet from brand marketing

As a result, paint companies can also tap the potential of the Internet from the perspective of brand marketing. The Internet age has changed the phenomenon of “one-shouldered sales” in the past. Enterprises regard “customers” as “users” and further evolve them into “fans”. Traditional marketing theories are trying to convince customers to buy goods through advertising and promotion. However, in the Internet age, any trading behavior is precipitated in big data. The simple “Fudge” is no longer effective, and consumers “shop around”. The phenomenon will be more apparent.

For successful purchases, paint companies also need to maintain a good customer, and strive to allow users to recognize the company's products and culture, become fans of the company in order to derive new potential purchase behavior. Under the vigorous development of Weibo and WeChat, users will share shopping experiences with friends through various forms. Individuals can become self-media, consumers with the same hobbies form ethnic groups, and consumers’ word-of-mouth marketing has reached an unprecedented height.

It can be said that in the Internet age, users have truly been respected by the company, improved after-sales service, and even can feedback their own experience to the coating company for reference of the next generation of products. The role of channels is weakened and consumers are respected, so that the Internet age has truly become the era of “products are king”. The strong rise of Internet companies not only benefits from brand marketing and occupies consumers' minds, but also provides good products. Good products themselves become marketing tools. This is the experience to be learned in the process of coating brand marketing. .

In general, paint companies need to be big and strong, and brand building is a must. In the Internet age, paint companies need to fully tap the potential of the Internet and carry out brand building in the end.


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